Property marketing can be a big factor when it comes to filling up vacant rentals.
If you are a new property owner trying to do this yourself, you are not alone. Individual investors own nearly 20 million rental units in the United States.
So, how do you go about rental property advertising? Is there anything that you need to know specifically about Nashville real estate?
Here are three of our best tips.
1. Know Your Location
The first thing you are going to want to do is to conduct some proper research on your location. In this case, that would be Nashville.
You need to find out things such as what neighborhoods are hot, what streets people like to be near, where people work in that city, what the average rent is, and more.
A quick search will tell you that the average rent for a two-bedroom apartment in Nashville is $1,842 per month. That can at least give you a guideline as to how much rent you should be charging.
Of course, you are going to have to look into things that are specific to your building. This includes how old the building is, the size of the rental unit, what kind of maintenance it requires, if it is in a good neighborhood, etc.
If you know your location inside and out, you have a better chance of successfully marketing it.
2. Take Professional Photos and Videos
Next, you need to realize that to fill this empty apartment; you are going to have to advertise it online. That means potential tenants need to see themselves living in your apartment before they even step into the building.
This requires having the right photos and videos. Do not cheap out on this. You need to hire a professional if you do not have the proper experience.
They will have the right cameras for this, they will know what angles can make your apartment look better, they will know what type of lighting the room requires, as well as how to clean it up.
People need to like what they see, and it is your job to make your apartment look as appealing as possible in those photos and videos. A professional can do just that.
3. Hire a Property Management Company
Finally, a property management company can help you fill your apartment with quality tenants. They can give you an accurate rental valuation, use social media and other resources to help advertise your apartment, as well as properly screen tenants that will be reliable for your apartment.
Get Help With Property Marketing
These are three tips that you can use when it comes to property marketing. You want to make sure that you do your homework on your rental location to get an idea of what kind of demand there is for that area. Also, you want to have your apartment be as appealing as possible online.
Or, you can hire a property management company to help you with all of this. Do you want to know more? Message us here with your questions.
